my BAR
that is neither a cost centre or centre of the proceeds
You have a Bar in your Lobby or in the vicinity of the swimming Pool but they do not generate revenue (or very little).
History Old... you would say!
When I enter in the new facilities, and well-known of these “cost centers/returns” I always ask the data in this regard and, very often, I remain stunned by their uselessness of economic activity in the Company.
And wonder why no one stops for a Drink in the Lobby or don't buy beer on the edge of the swimming pool as if there was no tomorrow...
The answer is always direct “customers” that do not “stop”...
Then I ask myself questions:
- Which Strategy has been set for these profit centers?
- Which marketing actions are being done about it?
- Who are the responsible for the provision of the service?
And the answers that I get are:
- Sell the coffee, what strategy do we need?
- A staff in the information provided in the rooms...
- Sometimes we think the maid of breakfast/lunch/dinner... for the rest of the day there are the “kid* the” receipt
Well... on the contrary, Evil
These are the data of some Customers DDV in which we monitor the development of their BARS daa when they are handled.
Perdindirindina!
have a Strategy in place for each Cost center/Returns: if you don't know where you are going, you can not monitor it, and therefore you are losing a lot of money.
We are almost in 2024, and we still have the idea that communication (and the sale) in the Tourist areas, you will face with the sheet information in the room? Or that it is still useful for the purpose of Purchase? ... but true?
Only a Counter of a Bar don't sell anything:
try to put a Barman or a BarLady and see how many Cocktails you will sell and how many appetizer will come forth from the kitchen! Optimize the productivity of 2 departments, and increase the Revenue that until a moment before it was just you want.
Is it simple? It's all downhill? Will all the first day? NO!
You're an Entrepreneur and you know that a little “business risk” you have to endure. But the fear should not make you blind to the opportunities of “unspoken” of your company.
Of this and so we'll talk about the 06 and 07 February 2024 to Italian Tourism Lab!
We wait for you