Manage a hotel for years, know every corner, every staff member, every complaint the applicant of the guests. You are immersed in the daily operation and, let's face it, sometimes it is difficult to raise his head and look at the big picture with fresh eyes. It is normal. But it is also a risk, because the tourist market does not expect, and what worked yesterday, today might be obsolete. Here comes the Hotel consulting agency strategic.
Think of the consultant, not as someone that comes to “to teach you the craft”, but as a temporary partnership, an expert eye and seconded that analyzes your reality, from the positioning of the market with the operational management, the pricing strategy the communication with the’s goal is to identify the areas of improvement that you, too involved, you might not see more.
Let's do a concrete example. Maybe your rate of employment is good, but the RevPAR (Revenue Per Available Room) is struggling to grow. Are you sure that your pricing strategy is optimal? Are you taking advantage of all the levers of revenue management (segmentation, channel management, dynamic pricing) or you're limiting to chase the competitors? A consultant can analyze your historical data, compare it with the market and help you implement a pricing strategy more sophisticated, perhaps by introducing new types of tariffs or packages to increase the average spending per customer.
Or, take an online reputation. Reply to reviews on TripAdvisor and Booking.com but you feel that something is missing. A consultant may analyze in depth the content of reviews (positive and negative) in order to understand what are the strengths perceived by the customers and which are the critical recurring on which to intervene. It may help you to implement a proactive system to gather feedback during your stay and resolve problems before they become complaints online, improving scores and attracting new customers.
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The hotel consulting agency, such as that offered by DDV Business Management, for instance, provides no magic solutions, but a method, tools, and a vision of the outside.
Whether it is optimizing operating costs, improve l’efficiency of internal processes, to define a new marketing strategy or replace l’hotel on the market, l’s goal is always the same: to help you unlock the untapped potential of your property and to make it more competitive and profitable in the complex tourist market today.
We are 15 years on the market with many challenges won: all verifiable from our site domenicodevanna.en
Are you ready to see your hotel with new eyes?