Let's be clear!
The tourism market of today, it is a jungle: a hyper-competitive, ever-changing, with customers increasingly demanding and dynamic digital that change every six months. Manage a hotel or a’tourist activity is not only a matter of hospitality, but requires management skills are sharp as a chef's knife. Do you recognize yourself in this challenge?
Here, Italian Tourism Lab (ITLab) was born for this.
It is not the usual theoretical course where you get bored for hours. Is a’total immersion, an intensive workshop designed to become the manager that serves now. Forget the slide infinite and abstract theories. Here you work hard on real case, with concrete tools that you can apply in your hotel the day after.
Think of this: how many manager d’hotel know how to truly master the revenue management dynamic, not only by lowering prices, all’s the last minute, but building a pricing strategy that maximizes profits for all l’year? Those who are able to effectively integrate digital marketing, direct sales, and online reputation management in a single flow consistent? A few, too few. The market, however, rewards precisely these skills.
To ITLab we will not teach you only what to do, but as do it. Together we analyze the data of a tourist facility, we are building plans d’action, we simulate scenarios. For example, you may find yourself having to redraw l’offer MICE (Meetings, Incentives, Conferences, Exhibitions) of your hotel in order to catch a new segment of the business that emerges in the post-pandemic. Or you may need to completely revise your strategy, online distribution, to reduce the dependency on OTAS (Online Travel Agencies) and increase direct bookings, maybe using advanced techniques of SEO and SEM are specific to the hotel.
L’lens? To give you not only knowledge, but mastery. The security that allows you to make quick, effective decisions, even when the market seems to have gone mad.
Why manage a hotel now means to be strategists, analysts, marketers, and leaders.
ITLab is the gym, where you exercise these muscles, not to be unprepared to face the challenges – and opportunities – of the tourism industry throws you every day.
Are you ready to get in the game?
