{"id":4041,"date":"2025-11-03T09:48:25","date_gmt":"2025-11-03T08:48:25","guid":{"rendered":"https:\/\/domenicodevanna.it\/?p=4041"},"modified":"2025-11-03T10:03:53","modified_gmt":"2025-11-03T09:03:53","slug":"sales-marketing-turistico-smetti-di-vendere-camere-inizia-a-soddisfare-il-tuo-ospite-e-genprenotazioni-dirette","status":"publish","type":"post","link":"https:\/\/domenicodevanna.it\/en\/sales-marketing-turistico-smetti-di-vendere-camere-inizia-a-soddisfare-il-tuo-ospite-e-genprenotazioni-dirette\/","title":{"rendered":"Sales & Marketing of Tourism: Stop Selling Rooms, Begins to Satisfy your Guest (and generate Direct Bookings!)"},"content":{"rendered":"

In the tourism market of today, which is saturated with offers and dominated by the big online platforms (OTA), think of filling your hotel simply “by placing the rooms in sale” is a’illusion. The Sales & Marketing modern tourist requires a much more sophisticated approach: you have to stop to sell only a bed and start promoting experiences, emotions, solutions to the needs of your potential guests. And to possibly do it in such a way as to increase the long-awaited direct bookings.<\/p>\n\n\n\n

How to do it? First of all, you need to know your target. Who is your ideal guests? What to look for when you travel? What are her interests, her habits online, its “weak points” (pain points) that you can solve? A business hotel in the centre of Milan will have a target and marketing strategies completely different from a farmhouse in Tuscany that focuses on families, or from a boutique romantic hotel in Venice.<\/p>\n\n\n\n

Once you have defined your target, you have to build your unique value proposition (Unique Selling Proposition – USP). What makes your hotel different and better compared to its competitors in the eyes of your ideal customer? It is not enough to say, “we are beautiful and offer you a good service”. You have to be specific. Perhaps you have a spa with exclusive treatments, give courses of local cuisine, you have a concierge service for unbeatable organize custom tours, or you're specialized in the’accept guests with pets. Communicates this uniqueness in a way that is clear and consistent on all channels.<\/p>\n\n\n\n

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Speaking of channels: digital marketing is the key. But not just mean having a web site (which must be fast, mobile-friendly and with a booking engine efficient!). It means to make Search Engine Optimization (SEO) is to be found on Google when someone searches for “hotel with swimming pool overlooking the sea, Puglia”. And today, SEO is changing as a result of the research agentica TO<\/em>: but we will talk about this in another article. It means to use social media (Facebook, Instagram, TikTok?) not only to post photos, but to interact, to create a community, to do targeted advertising. It means managing the online reputation by responding to reviews and using them to improve. It means to do email marketing to retain customers past and encourage them to return to you directly!).<\/p>\n\n\n\n

And sales (Sales)? They are not separate from marketing. The sales team needs to work closely with the marketing to transform the contacts (leads) into reservations, manage the requests for groups or companies, and to develop relationships with travel agencies (the right ones!).<\/p>\n\n\n\n

In short, Sales & Marketing in tourism today is a complex mix of strategy, creativity, technology, and data analysis. L’s goal is not only to fill the rooms, but do so in a profitable way, building a strong brand and a loyal customer base. Your hotel is ready for this challenge?<\/p>\n\n\n\n

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The 4 and 5 November 2025 to find me at WTM London: if you are also, let's have a coffee! So delve into l’topic <\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Nel mercato turistico di oggi, saturo di offerte e dominato dalle grandi piattaforme online (OTA), pensare di riempire il tuo hotel semplicemente “mettendo le camere in vendita” \u00e8 un’illusione. Il Sales & Marketing turistico moderno richiede un approccio molto pi\u00f9 sofisticato: devi smettere di vendere solo un letto e iniziare a promuovere esperienze, emozioni, soluzioni […]<\/p>\n","protected":false},"author":2,"featured_media":3014,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[32,15,41,40,43,42],"class_list":["post-4041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-albergo","tag-hotel","tag-marketing","tag-sales","tag-usp","tag-vendite"],"uagb_featured_image_src":{"full":["https:\/\/domenicodevanna.it\/wp-content\/uploads\/2024\/07\/9-1.png",680,500,false],"thumbnail":["https:\/\/domenicodevanna.it\/wp-content\/uploads\/2024\/07\/9-1.png",150,110,false],"medium":["https:\/\/domenicodevanna.it\/wp-content\/uploads\/2024\/07\/9-1.png",300,221,false],"medium_large":["https:\/\/domenicodevanna.it\/wp-content\/uploads\/2024\/07\/9-1.png",680,500,false],"large":["https:\/\/domenicodevanna.it\/wp-content\/uploads\/2024\/07\/9-1.png",680,500,false],"1536x1536":["https:\/\/domenicodevanna.it\/wp-content\/uploads\/2024\/07\/9-1.png",680,500,false],"2048x2048":["https:\/\/domenicodevanna.it\/wp-content\/uploads\/2024\/07\/9-1.png",680,500,false],"trp-custom-language-flag":["https:\/\/domenicodevanna.it\/wp-content\/uploads\/2024\/07\/9-1.png",16,12,false]},"uagb_author_info":{"display_name":"Domenico De Vanna","author_link":"https:\/\/domenicodevanna.it\/en\/author\/domenico\/"},"uagb_comment_info":10,"uagb_excerpt":"Nel mercato turistico di oggi, saturo di offerte e dominato dalle grandi piattaforme online (OTA), pensare di riempire il tuo hotel semplicemente “mettendo le camere in vendita” \u00e8 un’illusione. Il Sales & Marketing turistico moderno richiede un approccio molto pi\u00f9 sofisticato: devi smettere di vendere solo un letto e iniziare a promuovere esperienze, emozioni, soluzioni…","_links":{"self":[{"href":"https:\/\/domenicodevanna.it\/en\/wp-json\/wp\/v2\/posts\/4041"}],"collection":[{"href":"https:\/\/domenicodevanna.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/domenicodevanna.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/domenicodevanna.it\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/domenicodevanna.it\/en\/wp-json\/wp\/v2\/comments?post=4041"}],"version-history":[{"count":2,"href":"https:\/\/domenicodevanna.it\/en\/wp-json\/wp\/v2\/posts\/4041\/revisions"}],"predecessor-version":[{"id":4045,"href":"https:\/\/domenicodevanna.it\/en\/wp-json\/wp\/v2\/posts\/4041\/revisions\/4045"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/domenicodevanna.it\/en\/wp-json\/wp\/v2\/media\/3014"}],"wp:attachment":[{"href":"https:\/\/domenicodevanna.it\/en\/wp-json\/wp\/v2\/media?parent=4041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/domenicodevanna.it\/en\/wp-json\/wp\/v2\/categories?post=4041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/domenicodevanna.it\/en\/wp-json\/wp\/v2\/tags?post=4041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}